I was asked to create a logo for an independent company that provides sweet treats to children’s parties and wedding venues. The brand had to appeal to both clientele and the only requirement was that it had bright colours rather than pastels.
Rather than follow the trend of new branded sweets which would inevitably date the brand, I stuck with good old fashioned wrapped sweets. I included a swirly font for the word sweet which I then added candy stripes to and a tiny heart. Who doesn’t like sweets right? The shaped logo works well with and without a drop shadow and perfectly suits the business. A pattern was created for future packaging and the shaped logo would make beautiful stickers to seal the treats inside.