Mr Beaver was a mascot design which was later made into a character costume. The only requirement was that he had to look friendly and approachable.

What a better way to start and end the day than by cleaning your teeth :D. I created this mock-up advert for Colgate of a boy in his bathroom accompanied by a little poem I made up. While I'll never make a poet, I hope it will encourage dental hygiene so we can all have happy smiles.

A range of posters and dental stickers to make the visit to the dentist a little less of a scary experience for children.