Pride was a friendly mascot design I created for Folly Farm Adventure Park & Zoo. Pride now wanders round the park and is the only lion you don't have to run away from.

Walk, cycle, scoot, bus. Anything to get you moving more and be more active. This friendly tiger character was created as a mascot design to encourage us all to lead a healthier lifestyle and to 'Get Moving'.

As well as recreating the team badge, these Gunnersaurus and Thai football characters were created for publishing materials for the Arsenal Football Club.

These adverts were created for a Vodaphone campaign. Using colour, style and stereotypes to depict the onset of the age of telecommunication in a 1950's retro style.

What a better way to start and end the day than by cleaning your teeth :D. I created this mock-up advert for Colgate of a boy in his bathroom accompanied by a little poem I made up. While I'll never make a poet, I hope it will encourage dental hygiene so we can all have happy smiles.

This sporty looking Humboldt penguin wouldn't look out of place on the set of Baywatch with his red life buoy float and baseball cap. He even has a whistle to attract attention, as if he needs that. I'm sure he's quite the centre of attention anyway as he waddles around Folly Farm Adventure Park & [...]

A range of posters and dental stickers to make the visit to the dentist a little less of a scary experience for children.

Stocking up on pet supplies at Pet Paradisio.