Project Description

I recently had the pleasure of working on the branding for this new start up business. After hearing a heartfelt story of how the business name came about, I started thinking about the feelings that hypnotherapy can give you and the things you want to let go of. The final chosen logo has doves being released into the sky flying through the text over a watercolour swoosh, reminding us to let go of the things that are holding us back in life. The owner of the business, Ema, wanted to appeal to both sexes so the colour palette was kept to a minimum and reflects the colours of the sky as well as the coast where the business is based.

If you’re based in the North East and you require her services, you can find Ema on Facebook and Twitter at @NHHypnoNE or contact her at